Logitech G – Pro Wheels and Pedals
An extended interview film with Logitech’s head of sim racing, released just before the launch of Logitech’s first direct‑drive sim wheel.
The race sim market is a fiercely competitive marketplace.
The goal was to position Logitech’s new wheel and pedals as pro‑grade equipment. Or in other terms, good enough for Formula 1 champion Lando Norris.
My role
Collaboration with Logitech’s internal marketing team to align with campaign goals
Creative direction & concept development
On‑set production (directing interviews, focus group sessions, product visuals)
Outcome
Films featured on Logitech G’s YouTube channel and product launch page
Positive feedback from the product team: “Captured the passion behind the design process”
The product sold out worldwide within two days of launch