HOKA Race Ready
The retirements of iconic triathletes Jan Frodeno and Daniela Ryf, signalled a changing of the guard for long distance Triathlon.
HOKA Race Ready introduced the next generation of HOKA sponsored endurance triathletes.
The films introduce HOKA athletes Jan Stratmann and Anne Reischmann. As they prepared for Challenge Roth and the Ironman World Championships.
My Role
Internal stakeholder management (Global, EMEA, local teams)
Developed creative brief for the production agency.
Coordinated creative development workshops between agency and athletes.
Signed off production treatment.
Provided On‑set production approvals as the client
Behind‑the‑scenes content production
Internal Stakeholder consultations & feedback coordination
Outcome
Three films released before and after Challenge Roth, as well as ahead of the Ironman World Championships.
The films explored the transition experience from Olympic distance to long distance triathlon. The leap in mental & physical preparation and dealing with expectations.
Achieved a broad appeal. It was important to us that the films resonated with people who may not have been familiar with Triathlon. The aim was to reframe “race ready” as a metaphor for any transformative challenge a person may encounter.
