HOKA – In Full Flight
Timed to align with a brand repositioning, this series evolved the previous ‘HOKA Fly Guide’ concept to build and maintain HOKA’s cultural connection to European cities.
The focus for ‘HOKA – In Full Flight’ was to shift toward deeply personal stories and explore the concept of “flow states” similar to the feeling of the runner’s high.
My Role
Stakeholder management across Global, EMEA, and local teams
Talent shortlisting, recruitment & contract negotiations.
Film narrative development.
On‑set approvals
Behind‑the‑scenes content production
Outcome
Delivered a successor to Fly Guide, deepening HOKA’s city‑level storytelling.
Film protagonists:
DJ – Chris Luno (Berlin), Architect & Designer – Anthony Authié (Paris), Ceramicist – Naomi Oke (Milan) & Fine Line Tattoo Artist – Robin Topps (London)