Introducing Tom
Here’s the story of how he became a London Based Creative
BACKGROUND – THE LAUNCHPAD
The creative journey for me started with video production.
Many years spent immersed in the field taught me how to take projects from written ideas, mood boards and storyboards, through to living breathing video and short films.
Despite all the ungodly hours spent travelling, setting up, filming or agonising over cutting shots I loved for the greater good; I thoroughly enjoyed the process of making videos.
My video experience includes projects spanning corporate to music videos, experimental to live sports events, and pretty much everything else in between.
However, despite all that I soon found that working with video exclusively wasn’t enough creatively anymore. . .
In between the various video projects, a light and carefree interest in Photography & Graphic Design started bubbling away.
B A C K G R O U N D – T H E T R A N S I T I O N & E X P A N S I O N
Initially, photography & graphic design was just a means of inspiring new ideas.
I saw it as a playground for experimentation and a path towards developing more creativity.
However, so compelling was the experience, I grew a strong desire not to be limited to just video anymore.
Since then, I’ve been lucky to learn from so many talent specialists, across a wide range of creative disciplines. Crucially picking up first hand knowledge of the process and how to create, lead and direct a wider variety of stunning work.
Present Day Tom
Fast forward several years to today. Now I work daily combining creative vision with strategy.
The aim is to create and establish meaningful connections between clients and their audience. The type of connection that opens new possibilities and leads to positive change for both parties.
Therefore, I see my current role as being the person responsible for both understanding the audience and discerning the best creative route to achieve the desired change.
B A C K G R O U N D – P R E S E N T D A Y T O M
Typically, I operate with a very methodical research led approach to my creativity, laced with empathy at its core. The first port of call for me, minus any initial creative ideas is thoroughly understanding the audience. Gut feelings and assumptions have their place but personally I rarely want to hit and hope just for the sake of it. Laying out a justified blueprint for how everything works creatively is important to me.
Observation and multifaceted analysis leads the way for me, as I want to gain a wealth of enabling insights into what exactly makes the audience tick. For example, identifying their personal motivations or the types of things in their world that will catch their eye creatively.
Equally, understanding the nature, goals and products or services of my clients is crucial too. I’m often digging extensively into their history, identifying where they are today and their vision for the future. Essentially, trying to ensure any proposed solutions has a solid foundation to suit their brand’s voice, positioning and values.
The ‘Updated’ Mission
I’m always excited at the prospect of discovering new creative implementations. So now I strive daily to unlock and create mutually beneficial moments for clients and their audience to enjoy.
The task of combing strategy and creativity has taken the idea of ‘making things happen’ to a new and diversified level for me. It’s definitely a huge challenge but one that I’ve continually refined, developed and enjoyed daily.
