HOKA Fly Guide
A city travel guide series tailored for runners. Each film pairs a HOKA athletes with charismatic local who show them around their city.
Released ahead of key running events in cities across Europe.
Semi de Paris, Stramilano, Hackney Half Marathon, Frankfurt Marathon and many more.
My Role
Internal Stakeholder management (Global, EMEA E‑commerce, Local regional teams) – aligning strategic priorities and product placements.
Talent recruitment & contract negotiations
On‑set approvals
Behind‑the‑scenes content production
Internal Stakeholder consultations & feedback coordination
Outcome
I produced the last 2 of the films in the 7 part series across Milan and Paris.
Each episode timed to specific product launch windows (HOKA Skyward X & HOKA Mach 6)
Creating localised opportunities to showcase new products on European streets.
